Color Wow Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

From the manufacturer

Winner of Allure’s “Best of Beauty” Award for 9 years in a row, this “stay-put” mineral powder works like magic to easily + effectively camouflage roots. Plus, it’s a life-changing essential for filling in thinning hair!

Thanks to its water-proof formula, you can feel confident that it won’t smudge, fade or run until you shampoo it out… you can even swim in it! With coverage as seamless and natural-looking as this, no one will be the wiser!

Color Wow Root Cover Up vs. Other Root Touch Ups

Mess-free

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Precision application

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Reflective + natural-looking

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Long-lasting

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Water-resistant

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Never sticky, stiff or waxy

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